HUL is keen to redefine the way in which brands tell their stories to consumers.
For some, he is a visionary who grew his one-channel firm into a media giant by the sheer dint of his courage; for others, he is a compulsive risk-taker.
The coming elections seem a tough battleground for the BJP in the wake of anti-incumbency, Patidar and Dalit agitations and implementation of the GST.
Niren Bhavanani tells us why Pokemon Go is officially more popular than Tinder.
'It is in electronics that the gap between where we are and where we need to be is most obvious and most persistent.' 'It is not only a national security issue, but also a commercial issue,' argues Rajeev Srinivasan.
Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
Globally, the SME business is among the fifth and sixth positions for Adobe.
'For short-term gain, the BJP makes extraordinary promises, they take extraordinary decisions, but in the long term it is going to impact both them and the country.'
Nestl is facing its worst crisis ever. Can it learn from its peers?
'Kejriwal has taken a leaf out of Modi's campaign of 2014 and improved upon it.' 'That suit will haunt Modi till he exits politics.' 'Of all the factors that favoured Kejriwal, the biggest was the arrogance and over-confidence of the Modi-Shah led BJP.' 'What the Congress could not do in the last two decades in Gujarat, Kejriwal did it in no time in Delhi.' 'The BJP has behaved exactly like the Congress in decoding Kejriwal's politics.'
A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali.
Empowered in the Modi government, junior ministers have enough on their plate.
Steve Case's book is filled with insightful scenes that describe how the modern online industry was put together, notes Ajit Balakrishnan.
Team Menstrupedia is inspiring young girls to break taboos and speak about their problems related to menstruation and instilling confidence in them.
'What is forgotten but is actually as important for a society's long run success is morality.' 'Morals and trust are the nuts and bolts of an economy.' 'Without those you can get short run success, but not long-run development.'
Monisha Dudaney tells you what the stars predict for the coming months.
Not many people know that today's BPM industry gives specialists great career options.
Hackers have begun to emerge from the shadows of suspicion.
Relations between founders and investors in the start-up universe - remains as tricky as ever.
'She hasn't done anything wrong; she fought against the bad, she fought for justice.' 'So, I know she will get justice one day.'
The seasons in 2012 and 2013 went by with hardly any property launches, mainly due to an economic slowdown and a need to clear the backlog
On the occasion of Chinese New Year, we bring you a look at what 2015, the Year of the Sheep has in store for you!
It is time India started taking part in chats about itself instead of trying to ban them
'The AAP is likely to take root in some metropolises -- although it won't be easy to replicate the small-scale Delhi model with equal intensity or cadre-strength in a large state,' says Praful Bidwai.
A drunken conversation tipped off Thane Crime Branch detectives to the unprecedented scam targeting unsuspecting Americans from call centres in Thane.
With big dreams and high hopes of earning lakhs or even crores, more and more youngsters are getting into software development for smartphones.
Model Daljeet Sean Singh wants to give people a meaningful farewell.
'For Nitish Kumar the message is to be democratic. With the support of the BJP, he had suppressed criticism in Bihar. He would also need to change his highly authoritarian way of governance.' 'The Grand Alliance, given the decisive mandate in its favour, cannot afford to fail the people. They have a duty to make it a model for the rest of India,' says Apoorvanand.
'India missed the software products revolution (and now is in danger of missing the platform revolution), complacent that we are the software experts of the world based on IT services prowess,' points out Rajeev Srinivasan.
Jayapur, adopted by the prime minister, is reaping the benefits of his endorsement, causing resentment in villages nearby, says Manavi Kapur.
'The BJP has not moved on since its 2014 victory. There is nothing new to offer. There is far too much negativity about the other side and far too little about what has been achieved by its government.' 'That may have worked when the BJP was in the Opposition but if they believe that the people of India will continue to hold them to such a low standard of expectations, they are really taking the voter for granted or misreading his pulse.'
Why, centuries after the French Revolution promised an end to feudalism, do political dynasties persist -- even in democracies, asks Ajit Balakrishnan.
Launching a scathing attack on Prime Minister Narendra Modi, Opposition parties on Wednesday alleged that selective leak of information on demonetisation of 500 and 1000 rupee notes to 'friends of BJP' and demanded making public the names of those who had bought gold and foreign exchange of over Rs 1 crore since April.
Mehta was known to be outspoken and had an unerring instinct for what would be read
Transcript of Nikhil Pahwa's chat with Rediff readers.
Will the state forgo its lucrative excise collections in a bid to curb sales of liquor in the festive season, asks Mahesh Vijapurkar.
Gujarat is a flourshing state but its business model is not so well accepted at national level.
Telegram, the new messaging app, is fast catching up on the popularity charts of many Indians. Himanshu Juneja lists top features of the Russian-made Telegram that beats WhatsApp hands down.
Indore's Ranjeet Singh moonwalks to control the traffic with his iron will and dance moves!
Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success
